Create excellence in cycling events for event participants while providing safe courses.
- Provide safe and competitive cycling events while ensuring great rider experiences.
- Improve racer perception about road cycling events
- Develop a sense of community in Utah cycling in general as well as at events
First Endurance Our Story:
We started First Endurance in 2002 because we recognized, firsthand, that the nutrition available to endurance athletes could be better – A LOT BETTER.
The idea was simple. We wanted to give serious endurance athletes access to formulas that are designed for one specific reason-to maximize endurance performance. We spare no expense in developing the best, cutting-edge, scientifically validated, high-performance racing formulations.
With this approach, we’ve been redefining the boundaries of endurance since 2002 and look forward to continuing to help athletes take their training and racing to the next level.
BORN IN THE MOUNTAINS®
KÜHL’s story as an independent brand began in the snow-covered peaks of the Wasatch Mountains. Relentless weather and challenging conditions taught us that if you’re courageous, remain humble, stay hungry, are kind to your community, and then the independents will thrive. We don’t have shareholders or VC investors. Our livelihood depends on you and your satisfaction with our product. We never forget it.
WE WORK AS HARD AS YOU DO
We’re all trying to work efficiently: articulated knees, gussets, stretch panels, reinforced pockets, and cuffs–we want you to feel the durability and long life. We design KÜHL clothing to move and keep up with you.
FUELED BY INDEPENDENCE
As a privately held company, we prize our freedom to choose and remain true to our ethics. Our goal is simple: source responsibly, provide a higher quality of living for all involved, and make the best damn product with the least amount of environmental impact.
DNA Cycling Performance is Key:
Complete Registration and Result Software